Tag: Loyalty points

Next Steps on the Loyalty Points Story

Thursday, January 19th, 2017
In December 2016 the Ontario Legislature passed Bill 47, Protecting Rewards Points Act, prohibiting the expiry dates on reward points programs based on time alone. This led many to conclude this story is over. However, PIAC believes what happens next may provide greater protections for loyalty program members in Ontario.

What Can Air Miles do with all those Expiring Miles?

Tuesday, July 19th, 2016
Air Miles accumulated before 2012 are set to expire at the end of 2016 as Air Miles implements a 5-year expiration policy. As a consequence, consumers struggle to redeem their reward miles before the deadline. PIAC suggests a few silver linings for this cloud of consumer discontent.

Time to Check-Out of Loyalty Program Rewards?

Wednesday, September 9th, 2015
PIAC outlines recent changes to the value of a popular loyalty program currency and asks, is it now time for Canadian policymakers to consider drafting rules to protect consumers from the devaluation of loyalty currency.
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