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This report focuses on use of mobile phones for Internet commercial transactions and point of sale (POS) mobile payments or m-Commerce, as the fastest growing area of e-Commerce. It does not limit itself to the state of m-commerce in Canada exclusively. In order to obtain a close reliable picture of how Canadian consumers fare in the context of m-Commerce, intensive use of international available data has been made. Due to the inherently global nature of the mobile Internet, cross-reference with mobile telecommunications indicators in the context of the OECD, and even some emerging economies, were imperative to properly assess what Canadian mobile Internet consumers should expect in terms of affordability, availability and quality, and where do they stand with respect to the industry.
Read the Report:
Mobile Commerce: Making it Work for Canadians
Download File: piac_mobile_commerce_final.pdf [size: 0.63 mb]