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Survey of Canadians views (Direct Marketing)
News Release
Thursday, Sep 06, 2001Canadians Wary of Private Sector Big Brother: Want Opt-in Approach to Personal Data Use Ottawa – Results from a nation-wide survey released today show that Canadians disapprove of widespread business practices in which companies use and share data about them without their knowledge or consent. According to the Industry Canada funded survey, conducted earlier this summer by EKOS Research ...
COMMUNIQUÉ DE PRESSE
Thursday, Sep 06, 2001Les Canadiens s’inquiètent d’un « Big Brother » dans le secteur privé et préfèrent qu’on ne présume pas de leur consentement au partage des renseignements personnels Ottawa — Les résultats d’un sondage national rendu public aujourd’hui montrent que les Canadiens désapprouvent les pratiques d’affaires généralisées qui conduisent les entreprises ...
Conclusions in English
Saturday, Aug 04, 2001Business Usage of Consumer Information for Direct Marketing: What the Public Thinks Study Conclusions This study sheds light on how the general public defines and views issues around obtaining their consent. Overall, the findings reinforce the importance of obtaining meaningful consent from consumers to the collection, use or disclosure of individual consumer information for secondary ...
Conclusions en français
Saturday, Aug 04, 2001Utilisation professionnelle des renseignements personnels des consommateurs : ce qu’en pense le public Conclusions Cette étude fait la lumière sur la manière dont le grand public définit et considère les questions entourant leur consentement. En général, les résultats confirment l'importance d'obtenir le consentement non ...